Yankees a hit for NEPA

Featured — By on April 30, 2007 at 4:52 pm

You can feel the excitement around Northeastern Pennsylvania with the Scranton/Wilkes-Barre Yankees hitting the field for their first season of play.

The AAA affiliate of the New York Yankees, one of sport’s winningest franchises, brings with it a tradition of excellence sure to benefit the area’s image and economy.

When it was announced in September that Scranton/Wilkes-Barre’s baseball team would be the minor league affiliate of the Bronx Bombers, the team sold 47,000 tickets in a single day.

“The response has been unbelievable,” said SWB Yankees Director of Public Relations Mike Cummings. “We’re thrilled to be associated with the Yankees.”

Interest in the minor league Yankees has not been limited to Northeastern Pennsylvania. Ticket sales are stronger than they have ever been throughout New York, New Jersey and Maryland.
“Our marketing area has expanded greatly,” said Cummings. “We have a rabid fanbase.”
That fanbase, both in and outside the region, translates to an increase in tourism – especially from New York City — and an asset to area businesses.

“We’re going to increase attendance by 200,000; it’s definitely going to be a boost for the area,” said Cummings, pointing to the newly opened Shoppes at Montage shopping mall and Cinemark movie theater within the immediate vicinity of PNC Field as well as hotels, restaurants and businesses across Northeastern Pennsylvania.

The Yankees have attended to their fanbase with a number of improvements to the newly renamed PNC Field. The renovations are designed to enhance the fan experience.

The team removed the stadium’s artificial turf surface and installed natural grass. Two new bullpens were installed and the former bullpens were converted into fieldboxes that can give up to 75 fans a view of the game from field level. Fieldboxes are available for rent. Bleacher seats at field level and in the upper tier of the stadium were replaced with hard-backed seats so every seat in the stadium now has a back support.

And for fans in the Scranton area looking to catch a Yankees game this season, the team has reached an agreement with Electric City Trolley to run excursions to PNC Field every Sunday from May 13 to Aug. 19. Fans can board the trolley at Cedar Avenue and Laurel Line Drive in Scranton 45 minutes prior to the start of the game. Passes, available for purchase at PNC Field, are $15 which includes a game ticket, trolley excursion and a Yankees hat. For more information on trolley excursions, call Electric City Trolley Museum at 570-963-6590.

For more information on the Yankees or to purchase game tickets, call PNC Field at 570-969-2255 or visit www.swbyankees.com. PNC Field is located at exit 182 off interstate 81 just south of the city of Scranton.

The Scranton Plan, the industrial marketing arm of The Greater Scranton Chamber of Commerce and community leaders launched Rediscover Scranton to promote and strengthen greater Scranton’s quality of life and business assets. Through Rediscover Scranton, volunteers are identifying and contacting accomplished people with ties to greater Scranton, informing them about economic, quality of living, and growth opportunities, and encouraging them to relocate their businesses and families to the area.

For more information visit www.rediscoverscranton.com.

    2 Comments

  • B2 says:

    Why Nate Why? Well written and very fair, you played it right down the middle. But, don’t tell me you don’t miss the bleacher section of the Barons game?

    Go Mets

  • forart says:

    Who wouldn’t miss the bleacher creatures? Also, if Nate goes none of the players would be able to hear him emasculate them from the upper deck. Of course this might be a good thing as his tongue-lashings have injured many a visiting player’s pride. Visualize that.

Leave a Reply

Trackbacks

Leave a Trackback